Understanding Bounced / Blocked emails

It is important to understand the difference between a bounced email and a blocked email address, as they mean different things and are resolved in different ways.

Bounced emails

A bounce happens at a point in time and indicates that a particular email you sent was unable to be delivered. A bounce relates to a single send — it does not, on its own, stop you sending to that address in future.

Bounced emails can be identified in two ways:

• through mass email statistics; or
• on the child record, by hovering over "bounced" in the status column for the relevant email.

Blocked email addresses

A block applies to the email address itself. Once an address is blocked, EnrolNow will no longer send any emails to it until the block is resolved.

A block can occur for several different reasons — for example, repeated bounces, the recipient's mail server rejecting messages, a full mailbox, or the parent choosing to unsubscribe (which automatically ticks the Email Opt Out field on their profile).

Because the cause varies, so does the fix:

• Some blocks can be resolved directly in EnrolNow One — for example, an unsubscribe can be reversed by unticking the Email Opt Out field on the parent's profile.
• Others require the underlying issue to be corrected first (such as confirming a valid email address or that a mailbox is no longer full), after which EnrolNow can request the address be unblocked by Zoho.

For step-by-step guidance, see:

• Identifying blocked email addresses — how to find which addresses are currently blocked.
• Understanding why an email address is blocked — what each blocked reason means and the recommended next step to resolve it.